OVERVIEW:
MIEN Noodle is an international noodle fusion restaurant, serving dishes from three key countries; China, Japan, and Vietnam.
With a mission to unite people through food and a passion for sustainability, MIEN Noodle tackles the inconvenience of noodle soup takeout containers by providing a sustainable and aesthetic packaging solution.
MY DESIGN PROCESS
Being an avid fan of noodle soups such as Pho and ramen, I've constantly noticed the inconvenience of noodle soup take-out packaging. Not only is the packaging cumbersome with multiple different containers, but is also usually made from plastics that end up being discarded.
I decided to make it my mission to develop a convenient and sustainable solution.
MIEN BOWLS ARE BORN
Inspired by the Japanese bento box, these reusable bowls utilize the same concept of separating a single portion meal using a removable tray.
By separating the toppings within one vessel, the MIEN Bowl ensures fresh noodle soup takeout without the hassle of multiple ingredient containers.
EXPLODED VIEW:
MATERIALS: Recycled bamboo body, Silicone strap
THE STRATEGY
With sustainability being a key value at MIEN Noodle, consumers have the option of reusing their MIEN Bowl or returning the bowls for a discount on their next order.
MIEN Bowls are thoroughly cleaned and disinfected before each use and are also available for purchase in stores or online.
BRAND ASSETS
MIEN Noodle is separated into three sub categories, MI Noodle, MIEN Noodle, and MEN Noodle. Each represent the different cultures united under the MIEN Noodle brand.
Each sub brand is equipped with an unique logo and color that sets them apart form each other while simultaneously uniting them.
The Mien bowls are designed to be durable and collectables. The tray and bowl can be used separately hence the adjustable strap.
Whether used for school or work, these bowls are great for packing lunches no matter the size.
THE GRAPHICS
Inspired by patterns found in Asian porcelain painting, MIEN Noodle seeks to put a modern spin on tradition by utilizing each brand's corresponding colors.
PACKAGING
With sustainability in mind, MIEN Noodle uses recycled paper materials for the packaging of orders and bowls.
Bowls can be purchased separately in store or online, coming packaged in separately branded boxes.
WEBSITE/APP AND SOCIAL MEDIA
MIEN Noodle utilizes modern advertising methods by maintaining a strong social media presence on Tik-Tok and Instagram.
This allows them to appeal to as well as connect with younger generations.
The MIEN Noodle website and app allows for convenient ordering of any MIEN Noodle product.
Featuring an accessible interface, find nutrition facts, a full MIEN Noodle menu and MIEN Noodle merch. The website and app also provides an easy way to order from any specific MIEN noodle sub brand as it presents homepages for each country.
ADDITIONAL PRODUCTS
BEHIND THE SCENES
MOOD BOARD
BRANDING
CAD MODELING
FIGMA
THANK YOU!